Summary
Growth Engineering is a specialized, metric-driven discipline that sits at the intersection of product, marketing, and data. While traditional engineering often focuses on core features or infrastructure, Growth focuses on the "AARRR" funnel (Acquisition, Activation, Retention, Referral, and Revenue). In this talk, I will break down the frameworks we use to run experiments at scale, how we leverage data to reduce friction in the user journey, and share personal lessons learned from building growth systems at Gusto.
Speaker Bio
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Name: Cristian Penarrieta
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Mini-bio: Staff Software Engineer at Gusto. Originally from Peru, Cristian is a father of three.
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Picture for slides: [Link to photo or file path]
- Would you like help with your presentation? No
- Social media link(s): LinkedIn
- Do you agree to the VanJS Code of Conduct? Yes
Summary
Growth Engineering is a specialized, metric-driven discipline that sits at the intersection of product, marketing, and data. While traditional engineering often focuses on core features or infrastructure, Growth focuses on the "AARRR" funnel (Acquisition, Activation, Retention, Referral, and Revenue). In this talk, I will break down the frameworks we use to run experiments at scale, how we leverage data to reduce friction in the user journey, and share personal lessons learned from building growth systems at Gusto.
Speaker Bio
Name: Cristian Penarrieta
Mini-bio: Staff Software Engineer at Gusto. Originally from Peru, Cristian is a father of three.
Picture for slides: [Link to photo or file path]